TL;DR

Rumble has launched its wallet for creator payments, using Tether’s USDT stablecoin, enabling fast and secure transactions.
This launch follows a $775 million investment from Tether, aiming to promote financial freedom and free expression.
The streaming platform has begun investing in cryptocurrencies, acquiring more than $17 million in Bitcoin, and continues expanding its user base.

Rumble, the Canadian streaming platform, has launched its own Wallet, a tool designed for creator payments, using Tether’s USDT stablecoin.

This integration enables fast and secure transactions within the digital ecosystem. Chris Pavlovski, CEO of Rumble, stated that this option will optimize the monetization process for creators, surpassing the conditions offered by conventional advertising models.

This launch comes after Tether invested $775 million in Rumble, made at the end of 2024. Paolo Ardoino, CEO of Tether, expressed his support for the initiative, emphasizing that it is “a wallet for the people.” The partnership also aligns with Tether’s interest in promoting financial freedom and free expression through blockchain technology.

Tether’s Strategic Investments

The investment is part of a series of strategic moves by Tether across different sectors. In 2024, the company acquired a majority stake in the Juventus football club and showed interest in the South American agribusiness firm Adecoagro. Additionally, Tether has strengthened its position as one of the largest holders of U.S. Treasury bonds.

Rumble Bought Over $17 Million in Bitcoin

For its part, Rumble has begun investing its own capital, acquiring more than $17 million in Bitcoin as part of its strategy to include cryptocurrencies on its balance sheet. The platform’s intention is clear: to diversify its assets and adapt to market trends, aligning with its expansion and growth goals.

Rumble was founded in 2013 as an alternative to YouTube. Since 2020, its user base has grown significantly. By the end of Q1 2021, the platform had reached 31.9 million users, driven by the COVID-19 pandemic. Additionally, it has established partnerships with various companies, including Trump Media and Technology Group (TMTG), to provide cloud infrastructure and support the social network Truth Social.

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Filed under: News - @ March 26, 2025 3:28 pm