The post Sam Altman’s World Launches in US With Eye Scans, Crypto Rewards, and a Tinder Pilot appeared on BitcoinEthereumNews.com.

Trusted Editorial content, reviewed by leading industry experts and seasoned editors. Ad Disclosure Sam Altman’s crypto-linked human identity project, known as World, is beginning its US expansion with new features that integrate both payment and digital identity capabilities. Initially launched internationally, the initiative is now debuting in six major US cities: Atlanta, Austin, Los Angeles, Miami, Nashville, and San Francisco. Crypto Payment Integrations and New Partnerships Aim to Broaden Use Cases World enables users to receive WLD tokens in exchange for verifying their identity through a World ID. The initiative, developed by Tools for Humanity and co-founded by Altman and CEO Alex Blania, aims to establish proof-of-personhood amid growing concerns around AI-generated identities. The timing of the US launch aligns with broader policy shifts under President Donald Trump’s administration, which has taken a more favorable stance toward crypto-related businesses. As part of its domestic rollout, World announced plans to introduce a Visa card later this year that will allow users to spend WLD tokens and other cryptocurrencies at any merchant accepting Visa. The card will be directly linked to users’ World App wallets. According to the project, this integration will enable crypto spending without requiring merchants to handle digital assets, as transactions will automatically convert to fiat currency at the point of sale. In parallel, World is partnering with Match Group, the parent company behind popular dating platforms such as Tinder, Hinge, and Match.com. The collaboration will begin with a pilot program on Tinder in Japan, where users can verify that the people they interact with are real individuals. According to the company, the objective is to increase authenticity in digital interactions, particularly in spaces where fake profiles are common. The expansion also includes a new feature that connects users to the Kalshi prediction marketplace directly from within the World…

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Filed under: News - @ May 2, 2025 7:18 am