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Samsung wants to crush the competition in consumer electronics, and AI is its weapon of choice. The company wants to outpace the growth projected for the global consumer electronics market in 2025. CEO Jong-Hee Han, who also heads Samsung’s Device eXperience (DX) division, said they’re expecting a 4%-5% jump in their mobile business this year, outpacing the broader market. TVs and home appliances aren’t being left behind either. The strategy is to just shove AI into everything. From refrigerators to robot vacuums, their devices are now getting smarter by the day. The Galaxy S24 series, their latest premium smartphone, can translate foreign language phone calls in real-time — no need for a translator app. Samsung unbothered about Chinese competitors Chinese brands like Huawei and Xiaomi are breathing down Samsung’s neck. They’re rolling out high-end smartphones with killer specs at wallet-friendly prices. Samsung could slash prices to compete, but Han said that’s not the plan. Instead, they’re banking on security and convenience to stand out. “Competition is helpful,” Han said, playing it cool, but it’s clear Samsung knows it’s in a dogfight. While the company fights on the product front, its semiconductor division is dealing with its own set of problems. Once the undisputed king of memory chips, Samsung has lost ground to SK Hynix in the high bandwidth memory (HBM) chip market. HBM chips are essential for AI leaders like Nvidia, and falling behind in this space is a major headache. To fix it, Samsung announced a leadership reshuffle in November. Jun Young-hyun, now co-CEO and head of the memory chip division, is tasked with closing the gap and getting Samsung back in the game. Financial forecasts and a rare apology Samsung’s financial numbers tell a story of recovery but with some hiccups. Operating profit for Q4 2024 is estimated…

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Filed under: News - @ January 7, 2025 10:30 am