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A shopper carries a bag with promotional merchandise while visiting fashion retailer Shein’s Christmas bus tour, in Manchester, Britain, December 13, 2024.  Temilade Adelaja | Reuters Shein is ramping up its charm offensive again as the fast fashion giant eyes a public listing in London as soon as this year.  The retailer issued a press release on Friday detailing the steps it’s taking to keep the items it sells safe. The announcement came about a week after its first product safety recall in the U.S. since 2021.  Shein said it conducted over 2 million product safety tests last year using industry-leading labs such as Bureau Veritas and Intertek, adding that its vendors are required to submit documentation for items like toys, baby products, medical devices and electronics.  Shein made the announcement, which included details on its sustainability initiatives and a new nonprofit foundation it set up, as the company looks to win over lawmakers in the U.K. and ease concerns that it’s selling unsafe products that are made with forced labor.  Last week, Shein recalled more than 300 hair dryer brushes because they posed an electrocution or shock hazard to consumers. The Teckwe Hair Dryer Brush appeared to be a so-called dupe of a similar product sold by Dyson. No injuries were reported and Shein is offering a refund to impacted customers.  A spokesperson for Shein told CNBC the company conducted safety tests on products it sells itself and did “risk-based, randomized testing” on items sold by third-party vendors on its marketplace prior to their listing. Product safety testing is common for items that a retailer sells, even if they’re online only, because they could be held liable for defects under consumer protection laws in the U.S. On the other hand, a retailer’s liability is less clear for third-party sellers…

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Filed under: News - @ January 31, 2025 4:26 pm