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A Rare Third Run for a Modern Horror Hit When Ryan Coogler’s film Sinners had its theatrical release in April 2025, the film experienced great commercial success as well as renewed interest among audience members in the film’s limited showing on IMAX 70 mm screens. Following its first run in IMAX, audiences clamored for additional 70 mm screenings that resulted in extra showtimes from May 15 to May 21, 2025. Now, Sinners has returned to theaters again just in time for Halloween, a rare instance for a film that ended its theatrical run earlier this year and a great signal for the upcoming award season of 2026. The Power of IMAX 70 mm and Word-of-Mouth Buzz CHICAGO, ILLINOIS – APRIL 06: Composer Ludwig Göransson, filmmaker Ryan Coogler, American blues guitarist and singer Buddy Guy and Brandon Pope during the Q&A for the Chicago screening of the Warner Bros Pictures “Sinners” at Regal City North Stadium 14 IMAX & RPX on April 06, 2025 in Chicago, Illinois. (Photo by Barry Brecheisen/Getty Images) Getty Images From its initial theatrical release, Sinners became one of the year’s top horror hits, earning over $360 million globally due to positive word-of-mouth and its unique IMAX experience. It was shown in just eight U.S. theaters, with seven more screenings featuring select scenes in IMAX’s expanded aspect ratio. Using a combination of large-format and IMAX 70 mm filming, key scenes unfolded with the screen expanding at crucial moments to fully engage viewers with the film’s aspect ratio. This, along with the film’s strong storytelling, boosted its success, offering a distinctive experience where innovative filming techniques and compelling narrative intertwined, making it a box office standout. When Sinners finished its first run at IMAX, audiences begged for more showings because of the word-of-mouth campaigns sweeping social media. It…

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Filed under: News - @ November 1, 2025 3:26 am