The post Startup Playhouse MD Wants To Add Power Of Play To Kids’ Healthcare appeared on BitcoinEthereumNews.com.

Playhouse MD, a company that makes medical devices designed to make healthcare procedures less scary … More for young children by incorporating play, is launching its first products for sale. Courtesy of Playhouse MD An award-winning toy creator and a doctor have teamed up to launch a new company that manufactures products designed to make health care less scary for little kids, and less stressful for parents. The company, Playhouse MD, is the brain child of Sydney Wiseman, a toy industry star credited with creating the hit toy Fingerlings, and her sister, Kaitlin Wiseman, a family practice doctor specializing in childcare, and mom of two children, ages 1 and 3. While Playhouse MD, as a medical devices company, is a very different arena than the toy industry, Sydney Wiseman’s track record in toys has investors and retail partners betting her new venture will be a success. From Fingerlings to Founding A Healthcare Brand Fingerlings, released in 2017 by toy manufacturer WowWee, are small robotic figures, originally styled to resemble monkeys tiny enough to wrap their arms around a finger. The dolls responded to touch and made dozens of cute sounds when children interacted with them. Wiseman, then 28, and a brand manager for WowWee, which is owned by her uncles, got the idea for Fingerlings after seeing a picture of a tiny marmoset monkey that was going viral on social media. She oversaw the development of the toy and the marketing campaign that made the toy a hit, and earned her a reputation as a toy industry wunderkind. WowWee sold 100,000 Fingerlings the first week they were released, the toys sold out everywhere, Fingerlings tied for Toy of the Year honors from the Toy Association, and Sydney Wiseman was named Toy Inventor/Creator of the Year by the Women in Toys…

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Filed under: News - @ June 10, 2025 1:24 pm