TLDR

Strategy (formerly MicroStrategy) purchased 4,225 Bitcoin for $472.5 million at an average price of $111,827 per coin
The company’s total Bitcoin holdings now exceed 600,000 BTC (601,550), valued at approximately $42.87 billion
Bitcoin price surged from $108,000 to $123,000 within a week (July 7-14, 2025)
Strategy’s Bitcoin investments have gained 88,062 BTC ($10.9 billion) year-to-date
Company co-founder Michael Saylor remains bullish, stating “It’s going up forever, Laura”

Michael Saylor’s Strategy has made another massive Bitcoin investment, purchasing 4,225 BTC for $472.5 million last week. The company disclosed the acquisition in an SEC filing on Monday, July 14. This latest purchase comes as Bitcoin reached new all-time highs, surging past $123,000.

The recent acquisition was made between July 7 and July 13, 2025, at an average price of $111,827 per Bitcoin. The purchase was funded using proceeds from the company’s ATM (at-the-market) programs, which included sales of various company shares.

With this latest purchase, Strategy has now amassed a total of 601,550 Bitcoin. The company’s overall investment in Bitcoin stands at approximately $42.87 billion, with an average purchase price of $71,268 per coin.

Strategy, which changed its name from MicroStrategy, continues to demonstrate unwavering confidence in Bitcoin as a store of value. The company’s aggressive acquisition strategy has made it the world’s largest public holder of Bitcoin.

The timing of Strategy’s latest purchase coincided with Bitcoin’s impressive price performance. The cryptocurrency started the week at around $108,000 before climbing to $118,000 by Sunday, and further advancing to $123,000 on Monday.

Strategy’s Bitcoin Accumulation Strategy

Strategy’s recent Bitcoin purchase follows a brief pause during the first week of July. During this period, the company announced a $4.2 billion stock sale and reported $14 billion in unrealized gains for Q2 2025.

This pattern of pausing before financial reporting is not new for the company. A similar break occurred in early April, likely as Strategy prepared to report its Q1 gains.

The company’s year-to-date Bitcoin acquisitions now total 88,062 BTC, worth approximately $10.9 billion. This compares to 140,538 BTC acquired during the entire 2024, valued at about $13 billion.

Strategy’s consistent Bitcoin purchasing strategy has positioned it as a major force in the cryptocurrency market. The company continues to execute its Bitcoin accumulation plan despite market volatility.

Market Reaction and Executive Activities

Prior to announcing the new Bitcoin purchase, Strategy submitted three filings to the SEC regarding proposed sales of securities. These filings revealed that Wei-Ming Shao, Strategy’s senior executive vice president, sold a total of 62,500 Common A Strategy (MSTR) shares worth around $25.7 million.

The sales included 32,500 MSTR shares on Wednesday, 20,000 shares on Thursday, and another 10,000 shares on Friday. These transactions occurred during the same period as the company’s Bitcoin purchases.

Michael Saylor, co-founder of Strategy, has maintained his bullish outlook on Bitcoin. After the cryptocurrency broke through previous all-time highs above $112,000 on Wednesday, Saylor took to social media to express his optimism.

In response to Unchained founder Laura Shin’s post about Bitcoin breaking $119,000, Saylor wrote, “It’s going up forever, Laura.” This phrase references his 2021 interview on Shin’s podcast where he described Bitcoin as the “technically superior asset class.”

Damn, BTC hit another ATH pic.twitter.com/bF2gmAuSxf

— Laura Shin (@laurashin) July 14, 2025

Strategy’s latest Bitcoin purchase, which increased its holdings to over 600,000 BTC, demonstrates the company’s continued belief in Bitcoin’s long-term value proposition as the cryptocurrency reaches new record highs.

The post Strategy Acquires $472.5 Million in Bitcoin as BTC Reaches New All-Time Highs appeared first on Blockonomi.

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Filed under: Bitcoin - @ July 15, 2025 8:27 am