The post Tap-to-Earn Isn’t a Telegram Game Genre, It’s a Launch Strategy: TON Society Founder appeared on BitcoinEthereumNews.com.

Tap-to-earn took over crypto gaming this year, garnering hundreds of millions of players via Telegram mini apps. As a result, The Open Network (TON), the Telegram-aligned blockchain that most tap-to-earn games have launched their tokens on, has skyrocketed in popularity. But the co-founder of TON Society, a foundation that supports the blockchain’s ecosystems with grants, thinks that tap-to-earn should be seen less as merely a gaming mechanic—and more as an effective way to introduce products to users. “What we’re going to see next is projects using the viral mechanic, tap-to-earn, as more of a launch strategy,” TON Society co-founder Jack Booth told Decrypt at London’s recent Zebu Live conference. “I never believed that it’s going to be a whole sector of crypto. It’s always a go-to-market strategy.” Tap-to-earn games typically spend months in a “mining phase,” where in-game progression counts towards a slice of a future airdrop. This period is typically built around simple gameplay, but many of these games also incentivize players to interact with social media posts and videos, invite in other players, and try out partnered games and projects. This “viral mechanic,” as Booth puts it, has resulted in tap-to-earn projects attracting users in the hundreds of millions. Hamster Kombat, for example, boasted over 300 million players months before its airdrop. And Notcoin, the game that started the whole craze, had the most successful crypto gaming token launch of the year, hitting a peak market cap just shy of $3 billion. The TON Society booth at Zebu Live featured paper airplanes in a nod to Telegram’s logo. Photo: Ryan S. Gladwin/Decrypt “It’s what you do to build a massive community really, really fast, and distribute your tokens to as many users as possible,” Booth explained on the Zebu Live show floor, as a fleet of paper airplanes…

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Filed under: News - @ November 3, 2024 2:18 pm