Tariff Fears To Power Amazon Prime Day And Walmart, Target Competing Sales Events
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CANADA – 2025/05/03: In this photo illustration, the Amazon Prime Day logo is seen displayed on a … More smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images) SOPA Images/LightRocket via Getty Images Amazon is pulling out all the stops and capitalizing on consumers’ tariff fears to make this year’s July Prime Day event a smashing success. For the first time, Prime Day is being extended from two days to four – Tuesday, July 8, through Friday, July 11. It is also being held one week earlier than last year to coincide with President Trump’s across-the-board tariffs that take effect on July 9. And Amazon is priming the pump with a slew of pre-Prime day deals. Not to be outdone, Walmart will hold competing Walmart Deals events starting on July 7 for Walmart+ members, then for everyone else on July 8 and extending through July 13. Target’s Circle Week will run from July 6 through July 12 and Target Circle 360 members will get early access on July 5. And both retailers will offer the same savings to in-store and online customers, unlike Amazon, which is restricted to shopping online by Prime members who pay $139 per year for the privilege. While so-called “Christmas in July” sales events are a retail tradition to spark sales during the dog days of summer from the Fourth of July through Labor Day, Amazon Prime Day, which was introduced on July 15, 2015 as a one-day event, has virtually replaced it and retailers far and wide have followed Amazon’s lead. Economic Worries Provide Tailwinds This year, with consumer confidence falling – The Conference Board’s Consumer Confidence Index dropped 5.4 points in June after rising in May – and worries rising about the impact of tariffs on prices and product availability later in…
Filed under: News - @ June 30, 2025 7:27 pm