Tether Expands Into Media With Be Water Investment
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Key Notes Tether has invested 10 million Euros in Be Water media, gaining a stake and placing representatives on the Board of Directors. The firm has also increased its majority stake in Adecoagro to 70%, an offer now approved by the Board. Tether has continued to diversify its investment portfolio with a major expansion move . The world’s largest stablecoin issuer, Tether (USDT), has announced a recent investment in Be Water, a growing Italian media company. Tether said the investment strengthens its commitment to modern media innovation. Tether Injects $10.7B in Be Water As revealed in its announcement, Tether said it injected 10 million euros of capital into Be Water. The investment will see Tether acquire a 30.4% stake in Be Water by the end of the month. Tether and Be Water will partner to enhance digital content distribution and integrate new technological solutions. This collaboration will help support the international expansion of Be Water’s brands. It will also allow the media firm to leverage blockchain and advanced digital tools to distribute high-quality, independent content globally. The investment will reshape Be Water’s ownership structure, with key shareholders now including Tether executives. Guido Maria Brera, Barbara Salabè, and Mario Calabres will serve as Be Water’s Board of Directors. Claudia Lagorio (COO of Tether) and Sabrina Giovannetti (CFO of Be Water) will also act as Board members. Be Water aims to redefine media consumption through a technology-driven approach to content production and storytelling. Led by Executive Chairman Guido Maria Brera, Be Water specializes in producing and distributing audio, video, film, and live content. Following Tether’s entry, Be Water has outlined its plans for the future. The company said it will launch an investment plan to develop a cutting-edge digital infrastructure for content production and distribution. This is in addition to establishing new…
Filed under: News - @ March 27, 2025 10:22 pm