The post Tether’s Gold.com deal aims to make tokenized gold mainstream appeared on BitcoinEthereumNews.com.

Gold back over $5,000 is a market tell: fear is back. Tether just paid $150 million for the last mile. By taking ~12% of Gold.com and integrating XAU₮, Tether is buying distribution, so a USDT holder can reach for gold without leaving the crypto payment loop Gold is trading above $5,000 an ounce again, and the mood that comes with that price level is back with it. When people start getting gold fever, they are paying for a certain feeling: safety, portability, and a hedge against the kind of macro mess that makes every other asset feel risky, according to Reuters. Crypto, meanwhile, has been relearning an old lesson. The market can spend months persuading itself that risk is a lifestyle choice, then one ugly week compresses the whole debate into a few hours of forced selling. That’s when hedges matter. That’s also when it becomes interesting that some of the hedging is happening on-chain, not outside it. Tether’s $150 million investment in Gold.com is a clear example of how that works in practice. The company said it bought about 12% of Gold.com and plans to integrate its gold-backed token, XAU₮, into Gold.com’s platform, according to Tether. Tether will acquire 3.371 million common shares at $44.50 per share. Gold.com plans to invest $20 million into XAU₮, according to Gold.com. While this has been extensively reported as a corporate stake sale, much of the coverage misses what makes it matter for the rest of crypto. A lot of tokenization projects can mint a token. Far fewer can put it in front of a person at the exact moment that person wants a hedge, with a checkout button that doesn’t require a degree in wallet UI. Tether buys the storefront The crypto market loves to talk about rails. What most people mean…

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Filed under: News - @ February 14, 2026 10:21 pm