The post The Marketing Playbook That Turned ‘Sinners’ Into Oscar History appeared on BitcoinEthereumNews.com.

Ryan Coogler’s period horror film Sinners just made history at the 98th Academy Awards with 16 nominations, surpassing previous records held by classics like “All About Eve” and “Titanic.” Before any good marketing there must be great art, and Sinners came through on both. Here’s a look at the film’s winning marketing campaign that got them here. BEVERLY HILLS, CALIFORNIA – JANUARY 11: Ryan Coogler (C) and cast and crew of “Sinners” accept the Cinematic and Box Office Achievement award onstage during the 83rd Annual Golden Globe Awards at The Beverly Hilton on January 11, 2026 in Beverly Hills, California. (Photo by Kevork Djansezian/CBS via Getty Images) CBS via Getty Images Social-First Content Strategy The film’s official social media channels prioritized shareability, a winning strategy on Instagram. Rather than relying on just standard trailers and poster drops, the marketing team created bite-sized content designed for viral distribution across platforms. Their custom award-winning graphics were seen on many Instagram stories. Content was created with proud superfans in mind, making their sharable content reach further than most. This approach transformed casual viewers into active brand ambassadors, with content consistently appearing across feeds organically rather than through paid promotion alone. The cast became integral to this strategy, with lead and supporting actors actively participating in promotional efforts. The cast of Sinners went beyond the obligatory press tour posting. Actors participated in authentic, engaging content that resonated with their individual audiences while driving interest in the film. Strategic Press Positioning Perhaps the most exciting part of the film’s always-on press campaign was their attention to supporting actors. Too often, film promotions will focus on one or two leads and neglect to support the rest of the cast in press efforts. Sinners’ press team made no such mistake. This led to supporting cast members and…

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Filed under: News - @ January 22, 2026 9:28 pm