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Marvel Studios hopes to overcome negative narratives and a merciless 2023 box office environment this weekend with the arrival of The Marvels, a sequel to their billion dollar blockbuster Captain Marvel. While the box office outlook is unfortunately shaky at the moment, The Marvels is exactly the sort of great, fun comic book spectacle Marvel Studios, audiences, and superhero cinema need now. Iman Vellani, Brie Larson, and Teyonah Parris star in “The Marvels” Source: Marvel Studios After $6.5 million in Thursday previews stateside, The Marvels total Friday gross is coming in north of $20 million, surprisingly lower than even the already-troubling early estimates suggested. At this point, it would take some extra oomph on Saturday and a better Sunday hold than seems likely at this point for The Marvels to even reach the previous $60 million predictions. $50 million domestic looks to be where it lands when the dust settles, but it’s still early. Maybe a combo of The Marvels’ stars Brie Larson, Teyonah Parris, Iman Vellani, Zawe Ashton, and Samuel L. Jackson being free to promote the film (the SAG-AFTRA strike ended this week), plus the weekend return of Taylor Swift: The Eras Tour and Swifties forming a top-two or top-three contingent at theaters, could provide some lift to help The Marvels fly higher. MORE FROM FORBESMarvel Studios Woes Are OverstatedBy Mark Hughes Sadly, so far we aren’t seeing much sign of that, and it could be too little too late to help. Most media coverage of The Marvels has for months focused on either the online backlash against Captain Marvel and actress Brie Larson (toxic fanboys got furious when she suggested more women should be granted interviews with her, instead of overwhelmingly just [white] men showing up for the interviews most of the time), or the question of…

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Filed under: News - @ November 11, 2023 6:14 am