the new sponsorship between sport and crypto
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The sponsorship between San Antonio Spurs and Ledger ushers in a new era for professional sports and crypto, revealing how the evolution of digital financial markets actively reflects on the NBA and the entire U.S. sports sector. The return of crypto companies in sports sponsorships The recent end rising of criptovalute has accelerated the return of digital assets companies in sports sponsorships, laying the groundwork for these partnerships to acquire even greater relevance than seen in the recent past. The positive price fluctuations of valute virtuali often create media visibility that also impacts the companies involved in the sponsorships, generating new branding opportunities. In this context, the collaboration between San Antonio Spurs and the French Ledger highlights how the synergies between sports franchises and companies active in crypto assets are increasingly central in marketing strategies. Furthermore, the return of crypto in sponsorships confirms how interest in blockchain technology has returned to high levels after periods of bull and bear volatility. A multiyear agreement: new jerseys and international visibility The partnership Spurs-Ledger will last for multiple seasons and represents a fundamental piece in the commercial strategy of the Spurs. The Ledger logo will be present on the new NBA jerseys of the Texan team: a choice aimed at strengthening both the recognition of the Ledger brand and the innovative positioning of the Spurs. In particular, the new uniforms with the Ledger logo will be unveiled for the first time during the NBA draft, a crucial event where the best young basketball talents are selected by the teams of the top league. The top picks of the NBA draft will personally receive the jerseys with the new sponsor, a highly symbolic gesture that conveys the values of modernity and openness towards innovation. The economic details still reserved The financial terms of the…
Filed under: News - @ June 25, 2025 10:28 am