The post The power of play: Web2 games need web3 stickiness appeared on BitcoinEthereumNews.com.

Disclosure: The views and opinions expressed here belong solely to the author and do not represent the views and opinions of crypto.news’ editorial. Traditional gaming is in a tough spot. Mobile revenues are slipping and user acquisition costs are heading in the other direction. To revive growth and cultivate community, developers are turning to web3 to bake in true digital ownership, token incentives, and play-to-earn models. This stickiness is changing how players engage and how games attract and monetize audiences. As a result, users are stakeholders with real skin in the game, marking a paradigm shift that combines immersive gameplay with economic upside and data-driven platforms.  From onboarding to engagement to personalization, web3 is rewriting what it means to play. Let’s look at how blockchain gaming is sparking a renaissance of perpetually loyal gamers and how this impacts the industry at large. It’s no wonder traditional gaming companies are eyeing web3 with envy. We have something they desperately want—users with strong spending power, high loyalty to projects, and experience navigating complex game worlds. Additionally, blockchain gaming also boasts superior conversion capabilities. We can more effectively guide users through deep, in-game experiences using incentives and token rewards as motivation. Just take a look over at Telegram for an instructive example. Hamster Kombat is taking the chat app by storm with more than 150 million players completing tasks and earning in-game currency. This game is on the simpler side of web3 but its popularity is easy to understand—it rewards players for playing. Further, the in-game currency can become real-world capital once the coin hits exchanges. For example, a similar “clicker” game, Notcoin, did this six months after release, enabling some players to earn several hundred dollars for their efforts. While legacy games turn to loot boxes or battle passes, blockchain gaming unleashes…

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Filed under: News - @ July 7, 2024 7:26 pm