The post The Profitability Paradox of Crash Games: Insights from Makeberry Affiliates appeared on BitcoinEthereumNews.com.

Crash games have become one of the most talked-about formats in affiliate marketing. For affiliates, they promise scale: wide reach, fast conversions, and creatives that spread with ease. On the surface, they appear to be a profitable traffic source. Yet many advertisers are increasingly choosing to avoid this format. At this year’s Sempro Conf, Valentyn Halchuk, Head of Business Development at Makeberry Affiliates, delivered a critical assessment of the crash games phenomenon. With more than 7 years of digital marketing experience, Valentyn now leads a team driving millions of dollars in traffic each month, with Facebook buying widely recognized as the best in the market. What does viral crash traffic really deliver? 1. Chicken Road 🐔  Emerging only a year ago, Chicken Road quickly built traction with Gen Z, a generation largely unfamiliar with traditional casino products. The acquisition strategy is built on “quick win” messaging, supported by clickbait creatives, bright animations, and aggressive welcome packs. While this approach drives a rapid influx of players, the quality remains low. The average lifecycle is just 3-4 months, with many players dropping off as soon as the welcome offer expires. In comparison, slot players typically remain active for 6-12 months or longer. 2. Plinko Plinko is the veteran of the crash segment, maintaining its popularity thanks to simple mechanics, an intuitive interface, and strong viral potential. Traffic quality is noticeably higher than with Chicken Road, and with precise targeting (25+), affiliates can even reach VIP-level players. However, Plinko is almost entirely video-driven and designed to trigger emotions. As a result, most players treat it as quick entertainment, which translates into shorter lifecycles and weaker retention than slots. 3. Aviator ✈️ Planes and rockets are now established classics of the crash format. They attract a comparatively higher-quality audience, with average stakes above the…

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Filed under: News - @ August 26, 2025 10:26 am