The real unlock for the AI marketplace is agent-to-agent
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Disclosure: The views and opinions expressed here belong solely to the author and do not represent the views and opinions of crypto.news’ editorial. Big tech giants are rushing to launch their own AI agent marketplaces. From the GPT store launched last year, to the recent launches of OpenAI’s ChatGPT Agent and AWS, there is a clear “land grab” moment for AI agent infrastructure. But what if the whole marketplace model is being built on the wrong premise? Summary The real AI economy is agent-to-agent — marketplaces should be built for agents to transact with each other, not just for humans to browse agents like apps. Agents will handle economic drudgery — from reallocating capital to negotiating terms and paying for services, shifting us from “one-click” to “no click.” Early signs are emerging — protocols like Google’s A2A, Anthropic’s MCP, and x402 micropayments point toward machine-native economies using crypto rails. Infrastructure choice will define the future — open, decentralized A2A protocols could unlock autonomy and innovation, while Big Tech-controlled walled gardens risk stifling it. While Big Tech imagines a future of humans selecting agents like they did with apps, a bigger opportunity is being overlooked: marketplaces where AI agents discover, negotiate, and transact with each other for goods and services. That’s the real future of the AI economy. Agent-to-agent is the real future Instead of building marketplaces for human users to browse agents, they should be built for agents to browse and coordinate with each other. Most agent marketplaces are designed like app stores, where people can browse, purchase, and install, keeping the users as the central operator. However, the more groundbreaking shift is happening below the surface, in infrastructure, and will fundamentally change how we think about marketplaces and financial systems. The big unlock will take place when autonomous agents…
Filed under: News - @ September 21, 2025 8:27 pm