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Three prime examples of undervalued whiskey from across the globe. Photo illustration: Brad Japhe It’s difficult to imagine that there could be any “underrated” whiskies left on shelves these days. The category has never been more popular than it is right now. At its current rate of growth, the global market could exceed $108 billion in value by the beginning of next decade. With numbers like that, virtually every expression from every conceivable corner of the planet is bound to receive publicity at some point; to get its shine, as they say—particularly in the age of Instagram. Despite all this, Noah Rothbaum is a firm believer that there are plenty of underrated offerings left to enjoy. Or undervalued ones, at the very least. He ought to know, the whiskey expert and best-selling author has collected a total of six Spirited Awards across his distinguished career (essentially the Oscar’s of the booze industry). “While the focus has recently been on premium and super-premium categories, whiskey bargains are in no short supply,” he tells Forbes. To his point, the Distilled Spirits Council reports that sales of super-premium whiskey have skyrocketed some 2,109% since 2003. “But price is no indication of quality and these undervalued whiskies are much better than many more expensive alternatives.” You’ll find a litany of them in his latest tome: The Whiskey Bible, A Complete Guide to the World’s Greatest Spirit. It came out earlier this month and to celebrate its release, Rothbaum agreed to reveal his top seven most underrated whiskies exclusively with us. We’ve gone ahead and listed his selections below, along with a few added tasting notes and tips to help you find the bottles out in the wild. Noah Rothbaum, drinks expert and author of the new Whiskey Bible, out now. Eric Medsker Rittenhouse Rye…

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Filed under: News - @ October 26, 2025 8:22 am