The post TokenFi Launches Grand Campaign to Leverage Italy’s 2026 Winter Olympics appeared on BitcoinEthereumNews.com.

Advertisement &nbsp

&nbsp Disclaimer: The below article is sponsored, and the views in it do not represent those of ZyCrypto. Readers should conduct independent research before taking any actions related to the project mentioned in this piece. This article should not be regarded as investment advice. Next-generation real-world asset tokenization and digital economies platform TokenFi has launched a high-visibility awareness campaign in Italy ahead of the Winter Olympics 2026. Starting on January 26th, the campaign, which will run for four weeks through the event’s duration, will target a global, high-net-worth audience traveling to Italy for the Games and is expected to set the stage for TokenFi’s next phase of growth. In line with this, TokenFi has arranged a full digital arrivals takeover at one of the primary international gateways for Olympic visitors, Venice Marco Polo Airport. The project also has two fully wrapped trams operating across central Milan as part of the preparation.  As the Winter Olympics brings together a wide range of international participants, many of whom are high-net-worth individuals, TokenFi intends to use the event to sell its vision to premium attendees this year. This includes professionals, athletes, and spectators, some of whom are already showing growing interest in blockchain and digital asset technologies. TokenFi will target millions of international visitors as pedestrian traffic swells across airports in the country, putting the future of tokenized assets before an already willing audience. There will be immersive billboards at Venice Marco Polo Airport introducing visitors to TokenFi as soon as they land, placing the brand front and center during one of Italy’s busiest travel periods. Advertisement

&nbsp In Milan, the fully wrapped TokenFi trams will operate on major routes throughout the city, serving as mobile billboards in Italy’s fintech and cultural capital. These efforts by TokenFi are part…

---

Filed under: News - @ January 23, 2026 5:25 pm