Tom Brady Is A Competitive Force And Sustainability Advocate For E1
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Tom Brady is driving the competitive spirit and sustainability mindset behind his E1 electric boat racing team. Pilots Sam Coleman and Emma Kimilainen are thrilled to be working with the NFL great. Courtesy of E1 and Team Brady After a trophy-littered 23-year NFL career, fans might think Tom Brady would be content relaxing in retirement. But clearly, Brady continues to be fueled by the same competitive spirit that led him to seven Super Bowl victories. In the absence of playing professional football, Brady fills his time by broadcasting NFL games for Fox and by serving as an engaged owner of the Las Vegas Raiders and Aces, Birmingham City FC, and the E1 powerboat racing team, Team Brady. Brady is humble about his role as an E1 owner. Speaking to me in Miami ahead of E1’s season two finale — and the inaugural U.S. race for the electric boat racing championship — the former NFL star told me, “I’m just there for whatever they need to support them in the lead-up to the races. They do all the work. It’s just amazing to watch them perform.” But speaking to E1 Team Brady pilots Sam Coleman and Emma Kimilainen, it’s evident that Brady is passionate about his E1 investment and far more hands-on with his team than he first let on. “One of the coolest things for me was seeing how genuinely invested he is,” Coleman told me after the first practice run in Miami. “He’s constantly in communication with us and the team about how it’s going.” When asked why he chose to invest in E1, given his existing sports ownership portfolio, he said, “Being involved in sports and competition is exciting for me, and to provide leadership and mentorship on the ownership side has been really fun for me.” E1…
Filed under: News - @ November 8, 2025 12:28 am