The post Too Loud, Too Late? River Island’s Logo, Legacy And Fight For Relevance appeared on BitcoinEthereumNews.com.

I’ve had a sneaking suspicion for years, and now I know I’m not alone. Somewhere along the way, … More River Island (RI) fell for its own logo. RI on bags, on buttons, on belts. Sometimes bold on waistbands, often bedazzling in jewels. But always unmistakable. And that might be a problem. Because in fashion, loud branding without deep equity doesn’t suggest luxury, it can screams insecurity.(Photo by John Keeble/Getty Images) Getty Images I’ve had a sneaking suspicion for years, and now I know I’m not alone. Somewhere along the way, River Island (RI) fell for its own logo. RI on bags, on buttons, on belts. Sometimes bold on waistbands, often bedazzling in jewels. But always unmistakable. And that might be a problem. Because in fashion, loud branding without deep equity doesn’t suggest luxury, it can screams insecurity. I’ve heard it from consumers across the country. They didn’t mind the dress, but the logo stopped them buying. They weren’t embarrassed by the price tag but didn’t want a giant ‘tell’ that they were wearing high street. Sara Hassan, Head of Marketing at Fabuloso talks to this disconnect: “They use the RI logo a LOT, especially on bags. But without covetable brand equity, that kind of overt branding becomes a deterrent for shoppers looking for a designer feel.” The logo became a dead giveaway. And as shoppers moved toward quiet luxury, River Island got louder. Of course this is just a detail. But one that tells a much bigger story of not listening closely enough to what consumers are telling you. A Brand in the Balance River Island, once a mainstay of the British high street, is now fighting for survival. The … More business has warned it could enter administration without the approval of a sweeping restructuring plan. (Photo by…

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Filed under: News - @ July 25, 2025 12:27 pm