Travala Surpasses $100 Million in Revenue and Launches BTC and AVA Treasury Reserve Plan
The post Travala Surpasses $100 Million in Revenue and Launches BTC and AVA Treasury Reserve Plan appeared on BitcoinEthereumNews.com.
Travala has surpassed $100 million in annual revenue and launched a Treasury Reserve Plan to hold Bitcoin (BTC) and AVA tokens, reinforcing its commitment to blockchain-driven travel innovation and future growth. Travala, a web3 traveling platform that has been in existence since 2017 has for the first time surpassed the $100 million mark in annual gross revenue. Through this milestone, Travala has set itself on the front foot of ascertaining its dominance as one of the largest online travel agencies (OTA) globally as it blends the old traditional traveling solutions with the new blockchain-powered ones. The growth to $100 million is greatly attributed to the innovations and strategic partnerships that utilize both the conventional fiat together with cryptocurrencies when it comes to making travel bookings. On the partnerships, the two outstanding ones that Travala has entered into with Skyscanner and KAYAK have undoubtedly played a role in this growth together with Travala’s offering of Bitcoin (BTC) rewards for bookings. In addition to these, the bullish sentiments that are being witnessed in the broader crypto market went a long way in fueling Travala’s demand when it comes to booking flights and hotels. Coinciding with this revenue milestone is Travala’s launch of a Treasury Reserve Plan that has been designed to secure its financial position while at the same time supporting its growth. In light of this, Travala has made the decision to allocate a portion of its treasury to Bitcoin and some of it to AVA – a token that is central to its AVA smart program. Through this loyalty initiative which was developed in collaboration with the AVA Foundation, the users will be in a position to earn and redeem rewards in digital currencies, which are pivotal to Travala’s business model. As for the rewards, they will be distributed based…
Filed under: News - @ December 13, 2024 11:21 am