The e-commerce firm aims to build a blockchain-integrated ecosystem to fuel long-term growth and data intelligence.

The strategy combines $50 million from an existing equity financing arrangement and a matching corporate pledge from a strategic partner.

Funds will be deployed gradually into digital assets like Bitcoin, Ethereum, and regulated stablecoins, forming a digital treasury designed to boost operational scalability and financial efficiency.

CEO Carlson Thow says the move aligns capital allocation with platform functionality, creating a foundation for recurring revenue and long-term margin growth. The company also hinted at future funding flexibility, noting the potential for new registration filings as needed.

This treasury diversification reflects a growing trend among tech firms seeking to enhance financial resilience while exploring the synergies between AI, blockchain, and consumer behavior.

By embedding real-time crypto analytics and on-chain intelligence into its operations, Treasure Global hopes to position itself as a leader in next-generation e-commerce infrastructure.

The post Treasure Global Bets on Bitcoin and AI With $100M Treasury Strategy appeared first on Coindoo.

---

Filed under: Bitcoin - @ June 5, 2025 2:10 am