Trump-Backed World Liberty Targets $1.5B Public Firm for WLFI Assets
TLDR
World Liberty Financial plans to create a publicly traded company to hold its WLFI tokens.
The company is targeting a fundraising goal of approximately $1.5 billion.
Discussions with major technology and cryptocurrency investors are moving forward quickly.
A Nasdaq-listed shell company acquired by World Liberty Financial will serve as the vehicle for the plan.
The WLFI treasury model follows strategies used by major digital asset holding companies.
World Liberty Financial (WLFI) is advancing plans to create a publicly traded firm to hold its WLFI tokens. The Trump family-backed venture seeks to raise around $1.5 billion through this move. Discussions with major technology and crypto investors are progressing quickly, according to a Bloomberg report.
The venture has approached high-profile backers to secure funding for the planned entity. The deal’s structure is still under review, but sources say the company aims for a rapid launch. A listed Nasdaq shell company acquired by World Liberty Financial will serve as the vehicle for the plan.
The company’s website names Donald Trump as “co-founder emeritus,” highlighting his connection to the project. World Liberty Financial began operations last year with a crypto-lending app and a dollar-backed stablecoin called USD1. The new initiative will place it among a growing wave of digital-asset treasury companies.
WLFI Strategy and Market Model
The planned WLFI treasury mirrors strategies pioneered by MicroStrategy, now Strategy, which shifted to a Bitcoin holding model in 2020. Strategy has accumulated over $72 billion in Bitcoin, reaching a market capitalization near $113 billion. Its stock has become a proxy for Bitcoin prices, drawing strong investor interest.
Similar treasury models have emerged across global markets for other cryptocurrencies. Companies have applied the model to assets like Ether, Litecoin, Sui, and more. Bloomberg reported that these firms collectively raised $79 billion in 2025 for cryptocurrency purchases.
Trump Media, another venture linked to the Trump family, also adopted this approach. Earlier this year, it invested $2 billion in Bitcoin for its own treasury, adding to growing institutional interest in holding cryptocurrencies as corporate reserves.
World Liberty Financial Fundraising and Backers
World Liberty Financial has already raised about $550 million from two public WLFI token sales. The platform aims to position WLFI as a core asset in decentralized finance and stablecoin markets. Its strategy targets competition with established financial systems.
Investor materials reviewed by Bloomberg show the participation of prominent crypto figures. Tron founder Justin Sun invested $30 million in 2 billion WLFI tokens, and Web3Port added $10 million to the project earlier this year.
Trump disclosed earning $57.4 million from his WLFI stake in 2025. His financial disclosure lists 15.75 billion WLFI governance tokens. The filing attributes his income to token sales during the year.
The post Trump-Backed World Liberty Targets $1.5B Public Firm for WLFI Assets appeared first on CoinCentral.
Filed under: News - @ August 9, 2025 4:26 pm