Trump Media and Technology Group, the parent company of Truth Social and the ex-president’s most prominent post-Twitter mouthpiece, has revealed it now holds $2 billion worth of Bitcoin and “Bitcoin-related securities.” This comes just days after Trump’s allies in the House pushed through a trio of pro-crypto bills, effectively declaring it “Crypto Week” in D.C.

In a filing published Monday, TMTG confirmed it had deployed $1.5 billion raised from stock sales and another $1 billion from convertible senior secured bonds toward BTC acquisitions, part of an investment strategy it teased back in May. The message? Trump isn’t just cheerleading Bitcoin anymore, he’s putting serious cash where his mouth is.

Bitcoin has taken a breather this week, as altcoins move the market ahead, source: BNC Bitcoin Liquid Index

The Bitcoin President?

Trump’s about-face on crypto has been one of the more bizarre political evolutions of the decade. Once a Bitcoin skeptic who called it a “scam,” he’s now leaning hard into digital assets as part of both a business strategy and an emerging 2024 campaign plank.

Earlier this year, Trump signed an executive order creating a “Strategic Bitcoin Reserve” and “Digital Asset Stockpile,” a kind of Fort Knox for the 21st century. Initially, the assumption was that this reserve would be seeded with crypto seized by federal law enforcement. But in recent weeks, advisors hinted at more aggressive ideas, like revaluing legacy government gold certificates or outright government BTC purchases.

And now, with TMTG going full degen, the line between Trump’s political ambition and his financial interests is blurrier than ever.

Legislation + Speculation = Moon?

Trump’s media org dropped its Bitcoin bombshell four days after the House passed three major pieces of crypto legislation: one regulating stablecoins (the GENIUS Act, already signed into law), one reshaping digital asset market structure, and one placing checks on central bank digital currency (CBDC) rollouts. The latter two still need to clear the Senate.

The GENIUS Act in particular could benefit World Liberty Financial, a Trump-adjacent crypto outfit with its own stablecoin. WLFI, the firm’s governance token, has doubled in value over the past week as holders voted to make it tradable. Trump’s family reportedly holds a significant stake.

Meanwhile, the ex-president’s memecoin, creatively named “Official Trump”, popped 10% this week, trading at $11.55, up from $10.45. 

What’s the Endgame?

Let’s be real: this is more than a financial play. Trump is positioning himself as the pro-Bitcoin, anti-CBDC candidate, trying to co-opt crypto populism just as he did with conservative populism in 2016. His message: Biden and the Fed want surveillance money; I want freedom money.

There’s no precedent for this level of personal financial exposure to crypto by a political figure of Trump’s stature. If Bitcoin moons, Trump wins twice, politically and financially. If it crashes? He shrugs and blames Biden, the Fed, or “the deep state.”

But in the meantime, Trump’s dual identity as political kingmaker and crypto speculator is becoming central to his brand. Truth Social may be a ghost town, but TMTG now holds more Bitcoin than most corporate treasuries.

Elon has Dogecoin. Bukele has volcano bonds. Trump? He’s trying to become the first Bitcoin president, with a $2 billion bet riding shotgun. Act accordingly, if you don’t own Bitcoin and crypto yet yourself, it might be time to take a position. Time to buy crypto?

 

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Filed under: Bitcoin - @ July 21, 2025 8:05 pm