Trump Media’s Bitcoin ETF filing aims to track Bitcoin price with Crypto.com as the custodian.

The ETF launch is pending SEC approval, with shares set to list on NYSE Arca.
Crypto.com will provide custody, execution, and liquidity services for the Truth Social Bitcoin ETF.

Trump Media and Technology Group Corp. (NASDAQ: DJT), the parent company of the Truth Social platform, has filed the first amendment to its registration statement with the U.S. Securities and Exchange Commission (SEC) for the Truth Social Bitcoin ETF. 

This strategic move marks the company’s first foray into the cryptocurrency market, with the ETF designed to hold Bitcoin directly and reflect the digital currency’s price performance. The launch of this exchange-traded fund (ETF) will be dependent on SEC approval, as the company moves closer to entering the growing market for crypto-based investment products.

Trump Media Expansion into Cryptocurrency

Trump Media’s move into cryptocurrency aligns with broader market trends. The company has already ventured into streaming with Truth+ and launched the Truth.Fi financial services brand. With the Truth Social Bitcoin ETF, Trump Media seeks to expand its financial offerings, offering investors a direct exposure to Bitcoin price movements through shares traded on public markets.

The ETF will be managed with the help of Crypto.com, which will serve as the exclusive custodian, trade execution agent, and liquidity provider. By partnering with Crypto.com, Trump Media aims to ensure the ETF’s security and operational integrity. 

Crypto. com choice is strategic, as the platform is widely recognized for its industry reputation and operational expertise. The collaboration also positions the ETF to meet the increasing investor demand for regulated cryptocurrency investment products.

Regulatory Path to Launch

Furthermore, the launch of the Truth Social Bitcoin ETF depends on regulatory approval. The SEC must declare the registration effective. Additionally, the Form 19b-4 filing requires approval before the ETF can be listed on NYSE Arca.

Recently, the SEC has accelerated the ETF approval process. The review timeline has been reduced from 240 days to 75 days for applications that meet regulatory standards.

Bitcoin ETF approval is a milestone for the cryptocurrency market. It offers institutional investors a regulated entry into the space. With growing institutional interest, Bitcoin ETFs like the Truth Social Bitcoin ETF could drive wider adoption among more conservative investors.

Market Positioning and Industry Trends

Trump Media’s move into the Bitcoin ETF market reflects the increasing institutional adoption of cryptocurrencies. Trump Media’s decision to follow this path places it among the emerging players in the cryptocurrency space.

However, regulatory challenges persist. BlackRock recently withdrew its XRP ETF filing due to regulatory uncertainties, despite the SEC’s resolution with Ripple Labs. This reflects the ongoing complexities in the regulatory landscape, even as Bitcoin ETFs gain more traction.

To summarise, Trump Media’s filing for the Truth Social Bitcoin ETF is a key step in its move into cryptocurrency. Partnering with Crypto.com enhances the ETF’s credibility and operational stability. The ETF offers regulated Bitcoin exposure, attracting investors seeking a secure investment product.

However, its success hinges on obtaining the necessary SEC approvals. If approved, the Truth Social Bitcoin ETF could set a precedent for other crypto-based ETFs. 

The post Trump Media Partners with Crypto.com for Bitcoin ETF Filing with SEC appeared first on CoinCentral.

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Filed under: News - @ August 12, 2025 2:28 am