U.S. Mid-Lifers Boost ME+EM Earnings As Luxury Brand Keeps It Simple
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ME+EM Founder and CEO Clare Hornby believes U.S. women are looking for timeless style. ME+EM If you are a fan of ME+EM then chances are you may well be a mindful female mid-lifer who previously felt neglected by a youth-obsessed fashion industry. And, it turns out, if the British modern luxury womenswear brand’s latest results are any indication, then you are far from alone. The company has been on a quiet ascent for a decade and a half and a formula that has resonated strongly in its domestic market appears to have translated equally well across The Pond, with North America earnings the stand-out in an impressive set of figures released today. The British brand confirmed its financial results for the year ending January 2025, with earnings up by 24% to $196.4 million (2024: $158.7 million) driven in no small part by U.S. sales which leapt 61% to $62.2 million. Operating profit for the group was up 29% to $26.6 million. So how has ME+EM found its niche? When Founder and CEO Clare Hornby founded the brand in London in 2009, her mission was to create apparel that was “flattering, functional, forever and fair”. That simple formula has propelled it into one of the U.K.’s fastest-growing womenswear brands and Hornby’s sights are now set firmly on North America, where ME+EM is pursuing an ambitious expansion that could soon make the U.S. its largest market. ME+EM Opens In U.S. Cities The brand’s appeal in Britain was built on a direct-to-consumer model that combined technical design with wearability and it’s an approach that Hornby was convinced would travel well, especially in metropolitan North America. “ME+EM continues to deliver modern luxury to busy women by putting versatility, exceptional quality and effortless wearability at the heart of every collection. These principles, along with our…
Filed under: News - @ November 1, 2025 9:26 am