Uber Commits $2B to Japan in Major Five-Year Expansion Push
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TLDR: Uber will invest over $400M in Japan in 2025 to grow local operations and marketing. The company plans deeper partnerships with taxi operators to strengthen mobility services. Uber Eats adoption in Japan is 20%, leaving room for growth in urban areas. Digital income programs for drivers may expand to Japan, offering flexible work opportunities. Uber commits $2B to Japan through a five-year expansion plan aimed at strengthening its position across mobility, delivery, and flexible work services. The commitment was confirmed during a visit to Tokyo by Uber Technologies CEO Dara Khosrowshahi, who outlined the company’s long-term priorities for the Japanese market. During an interview, Khosrowshahi framed Japan as a strategic focus within Uber’s global footprint. He explained that the country’s scale and urban structure make it distinct from other regions where Uber operates, requiring sustained investment and collaboration. Uber has operated locally since 2012, yet adoption levels remain lower than in comparable developed markets. Company leadership views this disparity as an opportunity best addressed through steady capital allocation and local engagement. Partnerships and Delivery as Core Growth Drivers Discussing mobility services, Khosrowshahi pointed to the scale of the local transport sector, stating, “The Japanese taxi market is the single largest taxi market in the world.” He said this reality places partnerships with domestic taxi operators at the center of Uber’s expansion strategy. Turning to food delivery, Khosrowshahi highlighted urban density as a key advantage. “Japan, especially in the big cities, is very dense in terms of how people live,” he said, explaining why the company sees strong potential for delivery services. He added that current usage levels remain modest. According to Khosrowshahi, only around 20% of Japanese consumers have used Uber Eats, compared with far higher penetration in markets such as Australia. To address this gap, Uber plans to…
Filed under: News - @ December 14, 2025 9:14 pm