UFC signs sponsorship deal with Mark Zuckerberg’s Meta
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UFC CEO Dana White, left, and Meta CEO Mark Zuckerberg attend the UFC 300 event at T-Mobile Arena in Las Vegas, Nevada, April 13, 2024. Jeff Bottari | Ufc | Getty Images TKO Group‘s UFC has struck a multimillion-dollar, multiple-year partnership deal with Meta that will bring the mixed martial arts league closer to Mark Zuckerberg’s technology company, UFC told CNBC. UFC’s integration with Meta will span the company’s portfolio, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads. Specific financial terms weren’t disclosed. Meta will become the “official fan technology partner” of UFC and will have its branding featured in UFC’s Octagon ring for pay-per-view and “Fight Night” events. “Mark and his team at Meta are going to do things that will blow away UFC fans,” UFC President and CEO Dana White said in a statement to CNBC. The partnership with Meta is separate from the UFC’s media rights discussions, which are set to kick off later in April. UFC’s exclusive negotiating window with its current partner ESPN ends April 15. ESPN doesn’t plan to renew its deal before the window’s expiration, CNBC has previously reported. The companies first started working on a sponsorship deal in the second half of 2024, according to Grant Norris-Jones, TKO’s head of global partnerships. UFC held discussions with a number of potential partners in different business units and realized Meta could provide the league with much of what it wanted, Norris-Jones said in an interview. “Meta will be our official marketing partner, our official AI glasses partner, our official wearable partner, an official social media partner,” said Norris-Jones. “They’re making a significant investment into our ecosystem.” Meta’s Threads will feature exclusive UFC content and will be referenced in live UFC broadcasts, Norris-Jones said. Both companies are already working on a…
Filed under: News - @ April 2, 2025 12:25 pm