The post UNFK Launches Crypto Movement to Prank Big Banks and Corporations appeared on BitcoinEthereumNews.com.

This is Decrypt’s second attempt to interview “Love Pirate and Mystic” Gunnar Lovelace; the first was canceled because he accidentally ate chocolates that he’s “pretty sure” were laced with magic mushrooms. “I was knocked on my ass,” he said. That’s fitting, since Lovelace’s latest project is aiming to knock banks, big business and financial institutions on their collective ass. UNFK (short for “United For Kindness”) is a merry band of pranksters that’s already made waves at crypto conference Consensus, with a stunt that saw an impersonator playing JPMorgan CEO Jamie Dimon being walked around by a dominatrix on a leash. “I have always been a prankster,” Lovelace told Decrypt, adding that he’s “always been interested in the intersection of media, technology and art.” UNFK operates squarely at that intersection, weaponizing the crypto community to promote positive change by putting social pressure on banks and other big institutions using memes and pranks. “Large consumer brands are incredibly vulnerable to pressure,” Lovelace said, adding that, “there’s a very, very deep anti-establishment, degen energy that is alive in crypto.” UNFK is looking to harness that “incredibly powerful force,” he said, using gamification and other crypto-native incentive mechanisms to direct its campaigning efforts. UNFK is gearing up for phase two of its campaign with the release of its web app—which, according to Lovelace, serves as a “home for UNFK agents to magnify their impact in the world through crypto.” Its first campaign? A meme competition directed at crypto’s favorite regulator, U.S. Securities and Exchange Commission (SEC) chair Gary Gensler. UNFK’s manifesto singles out the regulator who’s engaged in a so-called “war on crypto,” urging Gensler to “Please resign so the good people of the SEC can focus on innovation.” “Jamie Dimon” and “Gary Gensler”. Image: UNFK (Image created with AI) The UNFK app itself…

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Filed under: News - @ July 25, 2024 6:22 pm