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U.S. Bank has a prominent presence as a tournament sponsor in the new Happy Gilmore 2 movie on … More Netflix, the brand’s latest venture into the world of golf. Netflix It seems like an incongruous final-round pairing at first blush: a bank with a history dating to Abraham Lincoln’s administration and a staid image tied to strategic financial planning finding a natural fit in Adam Sandler’s golf comedy universe. But when U.S. Bank learned of the opportunity to be a sponsor in the movie Happy Gilmore 2, the 162-year-old financial institution jumped at the chance to reach younger audiences by embedding itself in a cultural institution – a long-awaited sequel overflowing with humor and nostalgia. The movie makes its public debut July 25 on Netflix and U.S. Bank is integrated into the movie as presenting sponsor of the fictional “Tour Championship,” with its branding and logo prominently displayed on signage throughout the event. The U.S. Bank logo also appears on the bib of Happy Gilmore’s caddie, played by music superstar Bad Bunny. “When we heard about this opportunity, we were like, `This is just perfect,’” Michael Lacorazza, chief marketing officer for U.S. Bank, said at the movie’s premiere in New York. “To be organically placed in the film as a fictional tour sponsor is really cool.” The U.S. Bank branding is prominent throughout the scenes in the fictional Tour Championship in … More Happy Gilmore 2 and the company logo is also on the bib of Gilmore’s caddie, played by Bad Bunny. Netflix While it’s the first Hollywood partnership for U.S. Bank, the integration builds on the company’s existing presence in the golf world. The bank has sponsored Collin Morikawa since 2021 and regularly buys commercial time for golf broadcasts on NBC and the Golf Channel. That real-world golf…

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Filed under: News - @ July 24, 2025 10:29 am