The post US Crypto and Fintech Firms Chase Asia’s ‘Super App’ Model amid Clearer Rules appeared on BitcoinEthereumNews.com.

Coinbase’s ambition to become the “everything exchange” is part of a growing super app trend among U.S. fintech and crypto firms. United States-based crypto and fintech companies — including Coinbase, Robinhood, and X (formerly Twitter) — are expanding their platforms to offer a broader range of financial and communication services, as the “super app” model popularized in Asia gains traction in the West. The trend has accelerated as U.S. regulators continue to push forward with crypto-friendly legislation and policies that provide long-awaited clarity to the industry. Last Thursday, Max Branzburg, Coinbase’s head of consumer and business products, told CNBC that the largest U.S. centralized exchange (CEX) would soon offer its domestic users access to tokenized real-world assets (RWAs), stocks, derivatives, and prediction markets. Shortly afterward, Branzburg posted on X that Coinbase is building an “everything exchange” and described it as a “BIG deal.” “Equities is a $100T market. We can transform it by building the bridge to on-chain capital markets,” Branzburg wrote, continuing: “Imagine all of this in one place: millions of crypto assets, derivatives, tokenized equities, and more. On the same day, the Securities and Exchange Commission (SEC) announced “Project Crypto,” a new initiative that aims to bring traditional finance (TradFi) systems in the U.S. on-chain. The new policy comes amid broader regulatory momentum in the United States, as the House of Representatives recently passed the GENIUS and CLARITY Acts, and President Donald Trump signed the stablecoin-focused GENIUS Act into law. Earlier last month, Coinbase announced that it had rebranded its non-custodial wallet app, Coinbase Wallet, to Base app, and revealed that the product now combines a web3 wallet, trading, payments, social media, messaging, and mini apps into one platform. Coinbase’s CEO, Brian Armstrong, told media as far back as 2023 that the CEX is moving toward “super app”…

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Filed under: News - @ August 5, 2025 7:29 pm