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Vanessa Sierra went on Australian national television to find love… but that didn’t work out. A few years later, she accidentally got big on Crypto Twitter, which is almost as good. She says anyone can learn to go viral in crypto — if they follow the right steps. Sierra thinks Ethereum co-founder Vitalik Buterin would do well on Love Island as he is “quite a funny person.” “I think he’d be entertaining,” Sierra tells Hall of Flame, but adds there’s little chance he’d ever join the show. After making a name for herself on Love Island Australia in 2019 and spending 14 days in the villa, Sierra says she had “no intention of blowing up” on Crypto Twitter. “It kind of just happened,” the 30-year-old Vanuatu-born, Australian-raised, Dubai-based crypto influencer says. She insists she didn’t use her reality TV fame to get ahead in crypto, and she keeps the two worlds separate. “What you see on Crypto Twitter, they’re not the same that I have on Instagram, Snapchat, or anything like that,” she says, adding that she didn’t “cross-promote” to her existing fans when growing her crypto-focused X account, which now has almost 187,000 followers. Sierra grew up in Sydney, arguably Australia’s crypto capital, and studied finance at uni, so she’s always been into money. After Love Island, her Instagram account blew up and she made a living from sponsored posts for a bit over a year, until the COVID-19 pandemic started and all the brand deals dried up. “I lost all of my brand deals because none of the brands were making money, so I pivoted to crypto, I gained interest in the market, and coincidentally, another bull run happened,” she laughs. She admits she’s had some lucky wins pulling profits out of crypto, but greed’s definitely gotten the…

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Filed under: News - @ April 23, 2025 1:17 am