VeChain is shifting from passive to participatory, rewarding users for real actions like sustainable shopping.
New tools and reward systems like VeBetterDAO and B3TR drive user engagement, creating a loop of data, incentives, and growing demand for VET.

VeChain (VET) is moving beyond its old image as a passive blockchain project. The network is gaining traction through a powerful loop of utility, incentives, and real-world adoption, with new tools, live projects, and fresh user behavior shaping the landscape. VeChain is quietly building a system that pays people for real action.

VeChain’s New Phase: From Passive to Participatory

Sebastian disclosed in his latest post on X that VeChain (VET) has entered a new era. As noted earlier, VeChain launched the VeBetter Grants Program 3.0 to support blockchain technology projects. Up to $50,000 in B3TR can be awarded to a promising project.

Image Source: Sebastian. vet on X

VeChain, which people once described as a sleepy token by observers, has become a lively ecosystem with growing user engagement, according to Sebastian. The previous model focused mainly on enterprise usage and quiet transactions. It used its gas token, VTHO, which, although known to be efficient, lacked broader participation. Sebastian made it clear in his thread that things have changed.

The major shift came with the launch of VeBetterDAO and its integration with Stargate. These changes created a clear loop where users are rewarded for verified real-world behavior. Pivotal to this loop is B3TR. It is a new reward token that users earn by staking VET-backed NFTs. It can also be used in Cleanify, BetterBag, and EatGreen apps.

It is worth noting that these apps are not just digital tools. They track sustainable delivery choices and reusable bag use, activities that feed valuable data into the system. The more users engage, the more data is generated. 

That data attracts businesses looking to meet ESG (Environmental, Social, and Governance) goals. This generally increases demand for VET, which fuels more staking and keeps the cycle going.

In a recent update, we covered that while no official partnerships have been made, VeChain envisions Amazon adopting blockchain discreetly, starting with small pilots.

Real Action, Real Data, Real Value

The network’s progress goes beyond user incentives. VeChain has now unlocked MetaMask support and achieved EVM equivalence. Developers can now access the chain through full JSON-RPC support.

This makes it easier than ever to build new decentralized applications. This step allows fast integration and growth of on-chain projects that connect directly with user behavior and ESG-focused rewards.

It is essential to state that with this setup, VeChain is no longer just a blockchain. It is a platform for “Proof of Behavior,” where each action, such as reusing bags, earns rewards. It also entails reporting low-emission routes or confirming traceable products. 

It is worth noting that the publicized VeChain rewards are not vague and abstract promises. They are actions tied to real outcomes, logged directly on-chain and used to build trust with enterprises and regulators.

VeChain is becoming the backbone of a value system where good behavior is encouraged and rewarded. Notably, the protocol’s current outlook is not about hype but working systems, transparent incentives, and data that matter.

As previously mentioned in our report, since its founding in 2015, VeChain has steadily built a reputation as one of the most practical, enterprise-ready blockchain projects in the space.

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Filed under: Bitcoin - @ June 2, 2025 5:15 pm