Visa Launches Stablecoin Advisory Practice as Digital Payment Infrastructure Expands
The post Visa Launches Stablecoin Advisory Practice as Digital Payment Infrastructure Expands appeared on BitcoinEthereumNews.com.
The new practice, operating under Visa Consulting & Analytics, will guide banks, fintechs, merchants, and businesses through stablecoin strategy development and implementation. The announcement comes as Visa’s stablecoin settlement volume reached a $3.5 billion annualized run rate as of November 30, demonstrating rapid growth in institutional adoption of digital dollar infrastructure. Services and Client Engagement The advisory practice offers a comprehensive suite of services designed to help organizations navigate the stablecoin landscape. These include specialized training programs through Visa University, strategy development, market entry planning, use case analysis, and technical integration support. According to Visa, the practice has already been active for several months and completed more than 20 engagements across the globe. Early clients include Navy Federal Credit Union, VyStar Credit Union, and Pathward, with Visa expecting the client base to grow to hundreds of organizations. “Having a comprehensive stablecoins strategy is critical in today’s digital landscape,” said Carl Rutstein, global head of Visa Consulting & Analytics, in the company’s announcement. “Clients come to Visa and VCA for guidance because they trust our ability to navigate change, both within payments and beyond.” Source: investor.visa.com Matt Freeman, senior vice president at Navy Federal Credit Union, explained the appeal: “Stablecoins may represent an opportunity to enhance speed and lower cost in payments, so with the support of Visa, we are evaluating how this technology could fit into our broader strategy to deliver meaningful value to our 15 million members worldwide.” Market Growth and Regulatory Clarity The launch coincides with explosive growth in the stablecoin market, which recently hit a record high of $310.117 billion on December 13, 2025. The market has grown 52.1% over the past 12 months, up from $203.728 billion in late 2024. Tether’s USDT remains dominant with a 60.10% market share and $186.2 billion market cap, while Circle’s…
Filed under: News - @ December 15, 2025 11:27 pm