Walmart and Amazon may issue branded US dollar-backed stablecoins

US Senate advances GENIUS Act, to fast-track corporate entry into stablecoins

Stablecoins offer lower fees and faster global transaction speeds

Walmart and Amazon, retail giants, could soon introduce their US dollar-backed stablecoins. The possible launch indicates a rising corporate interest in blockchain payment infrastructure. Walmart and Amazon strive to enhance the efficiency of transactions and reduce the use of the traditional financial system.

Stablecoins also have faster settlement times, and adoption of stablecoins can decrease transaction costs for large-scale e-commerce sites. Walmart and Amazon could save billions of dollars in banking fees every year through their own stablecoins. The use of these tokens has the potential to reshape customer trust and payments in e-commerce.

Although both companies have not announced their stablecoin plans, internal discussions point to imminent launch. These digital assets could bear the company branding information. The shift marks a major step towards institutional use of stablecoin payments.

US Senate Advances GENIUS Act

The plans come as the Guiding and Establishing National Innovation for US Stablecoins (GENIUS) Act gains momentum. The bill seeks to provide clear standards for collateralization of stablecoin and regulatory compliance. The bill recently passed the Senate cloture vote and advanced a step closer to its enactment to law.

The regulatory clarity enables companies to issue digital assets. If passed, the GENIUS Act would provide a legal basis to corporate-backed stablecoins in the US. The outcome of the act could have a direct influence on the time frames to launch these new tokens.

Stablecoin Boosts Amazon and Walmart Revenues

In 2024, Amazon reported a total global revenue of $638 billion, of which e-commerce sales made the highest proportion. Walmart also reported $100 billion in e-commerce revenue reported in 2023. The introduction of stablecoins would also streamline companies’ payment systems and international operations.

Blockchain stablecoins decrease intermediaries and can minimize processing fees of card networks and banking partners. Walmart and Amazon have a potential to onramp substantial transactions to on-chain settlements. This would offer them more control of the financial flows and increase the efficiency of operations.

Increased Institutional Interest in Stablecoins

Shopify has confirmed the integration of USDC stablecoins by the end of 2025, as other platforms explore stablecoin payments. Industry participants view stablecoins as useful tools for managing liquidity and fast settlements.

The Depository Trust & Clearing Corporation (DTCC) stated that stablecoins could improve management of collateral. Financial experts believe that this has the potential to modernize infrastructure across industries.

Amazon and Walmart continue to research on the most appropriate avenues to implement stablecoins in their platforms. The companies continue to monitor the legislative updates before an official announcement. In the meantime, stakeholders expect that the GENIUS Act will proceed to its next step in the House of Representatives.

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Filed under: Bitcoin - @ June 14, 2025 2:00 am