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Walmart’s OnePay to launch crypto trading with custody services, boosting U.S. digital finance adoption through retail integration. Walmart-backed fintech firm OnePay is preparing a major leap into digital finance. The company will add crypto trading and custody services to its mobile app later this year, indicating it’s positioning itself to become an American “super app” for financial services. OnePay Expands Crypto Access with Bitcoin and Ether According to CNBC, the first iteration will support Bitcoin (BTC) as well as Ether (ETH). The company behind the digital asset trading mechanism, Zerohash, will be providing the infrastructure. As a joint venture between Ribbit Capital and Walmart, OnePay started in 2021 and has gradually developed into a financial service that includes banking, credit cards, wireless and buy now, pay later loans. The crypto adds to its ambitions to compete with overseas services such as WeChat in centralising several financial functions in a single ecosystem. Related Reading: Walmart and Amazon Eye Stablecoins for Faster, Cheaper Payments | Live Bitcoin News The approach tracks the regulatory direction of the U.S. Securities and Exchange Commission closely. SEC Chair Paul Atkins, as part of Project Crypto, has promoted the formation of non-securities trading and securities-integrated “Super Apps.” OnePay’s crypto expansion story fitness into this system, and is set to play an active role as a licensed entity with mass consumer appeal. Other large fintech platforms are headed in the same direction. Coinbase is set to transform itself into an “Everything Exchange,” including tokenized stocks and prediction markets. Robinhood has already combined stock and crypto trading, and it plans to expand its financial innovation beyond stock trading. So, despite this, Walmart has a big distribution advantage because of the online and in-store checkout ecosystem via OnePay. By allowing customers to convert digital assets into cash and spend directly…

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Filed under: News - @ October 4, 2025 4:26 am