WEEX Partners With LALIGA To Expand Global Reach and Integrate Crypto Into Mainstream Sports Culture
The post WEEX Partners With LALIGA To Expand Global Reach and Integrate Crypto Into Mainstream Sports Culture appeared on BitcoinEthereumNews.com.
LALIGA has entered into a new partnership with WEEX, appointing the platform as official regional partner of LALIGA in Taiwan and Hong Kong. The agreement brings WEEX into LALIGA’s network of regional collaborators and opens the door to new ways of engaging both fans and traders during the season. Andrew Weiner, COO of WEEX, commented: “Our partnership with LALIGA is a culmination of shared values. “The Power of Our Futbol” is the perfect reflection of The Power of Our Crypto Community. LALIGA, like crypto, is home to the greatest talents of the past, present, and future – the players, the traders… the creators, and the buidl ‘rs. We look forward to delivering memorable experiences with both audiences in support of this outstanding partnership.” WEEX x LALIGA —Through its Official Regional Partnership with LALIGA in Taiwan and Hongkong— one of the world’s most influential and globally recognized football leagues — WEEX, a leading global crypto exchange serving over 6.2 million users, aims to embed digital asset trading into mainstream cultural experiences across sports, entertainment, and lifestyle, engaging a broader global user base. By lowering barriers to adoption and emphasizing long-term user growth, WEEX leverages LALIGA’s global sporting influence and deeply rooted fan culture to drive localized engagement in key markets, creating culturally relevant and emotionally resonant brand experiences through regional campaigns, fan interactions, and community-driven initiatives. Whether on the pitch or in the market, WEEX encourages participants to fully commit, compete with purpose, and embrace both the thrill and challenge of the journey — the joy of competition is as important as victory. WEEX’s partnership with LALIGA aims to build global authority, sustainable brand equity, and deep regional engagement through a long-term strategic collaboration that goes far beyond brand exposure. Rooted in a shared belief that true success comes from full commitment —…
Filed under: News - @ January 20, 2026 10:29 pm