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Consumers are getting a jump on holiday shopping in order to take advantage of deals, and avoid problems with sold-out items and shipping delays. getty Thanksgiving is the traditional kickoff to the holiday shopping season, but this year many consumers began making their holiday gift purchases long before Halloween. Tariff uncertainty, and related concerns about prices, and possible inventory shortages and shipping delays pushed growing numbers of U.S. consumers to begin their holiday shopping earlier than ever. Surveys by rewards and data company Shopkick by Trax and personal finance website Bankrate found that significant numbers of Americans started their Christmas shopping in the summer, with many opting to take advantage of summer sales, such as Amazon’s July Prime Days. The Shopkick by Trax survey found that 38% of Americans had started holiday shopping by the first week in September, and that 66% percent of those surveyed said they planned to shop earlier than usual this year, Bankrate’s Holiday Spending Report showed that nearly half (49%) of shoppers had started, or planned to start before the end of October. Thirteen percent had started or planned to start by the end of August. The National Retail Federation’s holiday survey found that 42% of U.S. shoppers planned to begin browsing, and buying before November, but that 60% expect to still have some holiday shopping to do in December, even with an early start. While retailers have seen early shopping in previous years, consumers have particularly compelling reasons to shop early this year. Consumers Want To Spread Out Their Spending Consumers are worried about prices and about their economic future heading into the holidays. Deloitte’s annual holiday retail survey found that over half of consumers, 57%, expect the economy to weaken in the next six months, the most negative outlook since Deloitte began tracking…

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Filed under: News - @ October 31, 2025 1:30 pm