Why Igaming Companies Are Partnering With Esports Teams
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iGaming companies are keen on opportunities to elevate their statuses, and partnerships seem to be instrumental in such efforts. The rapid rise of esports has made it prime for them. The companies usually get an avenue for marketing themselves and increasing their visibility while the esports team gets revenue to buy more sophisticated equipment, sign players if needed, and recruit other crucial staff who can positively impact their performance. However, the increase has been so conspicuous recently. Let’s dissect the reasons behind it. The sports betting industry has existed for decades. It has undergone regular improvements over time, leading to several betting options that make it possible to bet on nearly all the major sports events worldwide. Most casinos have also embraced it, allowing you to sign up, deposit money, and play. However, the best casinos, such as NV Casino, have included esports betting, where you can bet on the top tournaments. This relationship has also accelerated the growth of partnerships. Why the rise in partnerships between iGaming companies and esports teams? Here are the top three: Huge Following From the Ideal Target Audience It is estimated that eSports have over 500 million fans worldwide. It may be gaining a lot of traction now, but it has existed for over a decade. This industry has experienced regular growth in the number of fans and revenue, where it has surpassed the 2 billion US dollar mark. Experts project that the industry will grow by about 20% annually, so the profitability is undeniable. These events are usually streamed live on YouTube and Twitch. They are amazing platforms that are very popular among the younger generation of viewers. Many people prefer online platforms to traditional broadcasting streams because of the rising dawn of the internet. They are accessible via smartphones and tablets, which…
Filed under: News - @ April 2, 2025 4:23 am