Why Is Bitcoin Treasury Gaining Popularity in Asia?
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Once seen as fringe experiments, Bitcoin treasury companies are now central players in the digital asset market. Modeled after pioneers like MicroStrategy, these firms pile Bitcoin onto their balance sheets, straddling the line between operating businesses and crypto investment trusts. Also, momentum has accelerated in recent months in Asia, drawing the attention of investors, regulators, and corporate boards. The key question is whether treasuries can survive rising regulatory scrutiny or collapse under mounting risks. Bitcoin Treasury Firms Grew From 70 to 134 This Year Why It Matters: Bitcoin has already entered the mainstream of corporate finance. In the first half of 2025, the number of public companies holding BTC doubled. According to K33 Research, the number of public firms with Bitcoin treasuries rose from 70 to 134 between December 2024 and June 2025, acquiring a combined 244,991 BTC. Eight Japanese firms appear to have adopted the strategy, signaling that Asia has moved from bystander to active participant. This rapid expansion raises fundamental questions about oversight, stability, and survival. Identified Public Companies with BTC treasury strategy. Source: K33 Latest Developments: Recent headlines highlight Asia’s role. The Financial Times reported that American Bitcoin, a US miner backed by Donald Trump Jr. and Eric Trump, is scouting acquisitions in Japan and Hong Kong. The goal: build Asian versions of MicroStrategy-style treasury companies. This could be an opportunity for Asia’s markets to gain exposure to a new asset class, but without regulatory guardrails, the risks of volatility and instability rise. At the same time, the Asia-Pacific Economic Cooperation (APEC) issued its July 2025 Digital and AI Ministerial Statement. Leaders from 21 member economies pledged to strengthen trust and safety in digital ecosystems. While the statement did not name treasury firms specifically, it stressed the need for robust policy frameworks around emerging digital finance models.…
Filed under: News - @ August 19, 2025 2:28 am