The post Zora launches Solana-based “attention markets” platform appeared on BitcoinEthereumNews.com.

Zora has launched a new product called “attention markets” on the Solana blockchain, expanding its platform beyond its earlier focus on NFTs and Ethereum-based infrastructure. Summary Zora launched attention markets on Solana, allowing users to trade tokens based on online trends. Users can create new markets for 1 SOL, trade positions in real time, and speculate on whether topics gain or lose social media attention. Early trading was modest, and analysts say the model is experimental and high risk. The rollout took place on Feb. 17, publicly announced by both Zora and Solana. The new feature allows users to trade on trends, memes, and online topics by buying and selling tokens linked to how much attention those subjects receive across social media. The launch marks Zora’s (ZORA) first major move onto Solana, a network known for fast transaction speeds and low fees. Trading on trends and online culture Attention markets let users create and trade markets tied to cultural moments, hashtags, and internet topics. Instead of betting on political or economic events, traders take positions on whether a subject will gain or lose online traction. .@zora is showing that your cultural intuition is alpha.The world’s attention market, built on Solana, lets you take positions on any topic, idea, meme, or moment before it breaks. pic.twitter.com/wNamj15NWH — Solana (@solana) February 17, 2026 Anyone can create a new “trend” market by paying a 1 SOL fee, which the platform says is meant to reduce spam. Once launched, other users can buy or sell positions and track profits and losses in real time. Positions can be closed at any point. Zora said the system was built natively on Solana (SOL) to support rapid trading and frequent price updates. The company does not currently offer direct rewards for users who create new markets, although some trading…

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Filed under: News - @ February 18, 2026 4:16 am