Adobe stock gains 3.79% after AI assistant launch with Claude
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Adobe introduced Firefly AI Assistant on Wednesday, a new tool designed to handle multi-step creative tasks across its software lineup. The company will make the product available in public beta in Firefly in the coming weeks. Adobe positioned the assistant to work across Firefly and Creative Cloud applications, including Photoshop, Premiere Pro, Illustrator, Express, and Lightroom. The company’s stock, ADBE, rose 3.79% on April 15 following the positive news. The company has outperformed the Software & IT Services sector, which is up by 2.31%. Adobe reported annual revenue of $23.77 billion and net profit of $7.13 billion, ranking 18th and 16th in the Software & IT Services industry, respectively. The company has received multiple Buy ratings from analysts, with an average price target of $323.96.At the time of writing, Adobe’s stock, ADBE, is trading at $244.66, up 8.94 points or 3.79% from the previous close. Adobe and Anthropic connect Claude to Creative Cloud apps The creative company described the product as part of a bold pivot into “agentic creativity.” The product features a conversational interface that can orchestrate work across multiple apps. This eliminates the need for users to rely solely on one-step prompts. As reported by Reuters, Adobe’s creativity and productivity chief technology officer, Ely Greenfield, stated that customers can still work at the pixel level when precision matters, but they can hand off other parts of projects to an agent or assistant. Adobe launched the assistant alongside a new Firefly update that adds more AI models and creative tools to the platform. Creators can now use more than 30 AI models, including Adobe’s own Firefly models as well as tools from partners such as Runway, Google, ElevenLabs, Luma AI, Topaz Labs, and Black Forest Labs. Moreover, they now have access to new functionalities, including Enhance Speech, audio enhancements,…
Filed under: News - @ April 15, 2026 10:28 pm