Cardone Capital holds 1,000 Bitcoin and aims for 4,000 by year-end.
The firm blends real estate assets with Bitcoin to grow its long-term value.

Grant Cardone’s Real Estate firm, Cardone Capital, is making a strong move into Bitcoin. The firm, led by real estate investor Grant Cardone, recently bought around 1,000 Bitcoin units. As detailed, the firm plans to add more BTC units before the end of the year. This is part of a larger plan to blend real estate and Bitcoin as core holdings.

Cardone Capital’s Bitcoin Strategy Gains Attention

It is worth noting that Grant Cardone, CEO of Cardone Capital, announced the Bitcoin purchase on X. The company’s first buy of 1,000 Bitcoin is a significant commitment. Cardone also revealed that the firm aims to continue accumulating the coin before 2025. This is big for a company best known for real estate investing.

This purchase comes at a very strategic time with widespread focus on Bitcoin. In a recent update, we covered that MicroStrategy founder Michael Saylor stated that the United States should hold at least 20% of the overall Bitcoin supply. Based on market opinion, this could have been a motivating factor for Cardone Capital’s purchase.

It is essential to state that Cardone Capital owns 14,200 rental units and 500,000 square feet of office space. Adding Bitcoin to its balance sheet is a way to grow its portfolio further. The firm expects to buy more units, too. They plan to add more BTC before the end of next year. Cardone believes that Bitcoin will hold its value during uncertain times.

He made this move when Bitcoin was just above $100,000 after a price drop. Market tension followed a US strike on Iran, lowering Bitcoin’s swing before rebounding. Cardone Capital took the chance to accumulate Bitcoin at this level.

Bitcoin Adoption Rises Among Institutions

More companies are seeing Bitcoin as a stable treasury asset. Cardone Capital follows big names like MicroStrategy. As mentioned in our previous news article, MicroStrategy, led by Michael Saylor, holds more than 590,000 Bitcoin units. Saylor has been buying since 2020 and expects to add more.

Interestingly, the trend is spreading, too. While Marathon Digital and Riot Platforms focus on mining and investment, Metaplanet and other companies allocate cash reserves to Bitcoin. CNF reported in a previous news brief that Metaplanet has amassed 10,000 BTC in six months, making it the largest corporate Bitcoin holder ahead of Coinbase.

Cardone’s move to add Bitcoin is part of a wider shift across industries. Bitcoin adoption will grow as more companies put it on their balance sheets. Cardone is stepping into this space with a bold plan. The firm is committed to buying over 3,000 more Bitcoin units to reach its 4,000 target by year-end.

Based on market sentiment, this new direction from Cardone Capital may also encourage other real estate companies to look at Bitcoin. Many will watch to see if this mix of real estate and Bitcoin pays off long term.

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Filed under: Bitcoin - @ June 23, 2025 3:07 pm