Mondelēz International, the global food and snacking powerhouse behind iconic brands such as Oreo, Cadbury, and Toblerone, has officially joined the Hedera Council, according to a Feb. 14 press release.

Under the partnership, Mondelēz will leverage the Hedera blockchain to enhance digital transformation, supply chain management, and customer engagement.

The Hedera Council, consisting of over 30 diversified organizations, governs the Hedera network, a public ledger designed for decentralized economic activities.

Mondelēz International’s entry into this consortium highlights its commitment to embracing digital innovation and improving business processes by adopting Web3 and DLT technologies.

Driving DLT adoption

By joining the Council, Mondelēz International aims to explore and develop DLT-based solutions on the Hedera network. The partnership will allow the company to develop initiatives to enrich the consumer experience and optimize supply chain processes.

The collaboration is poised to streamline operations and foster innovation within the company’s vast network, which spans over 80 countries and employs approximately 91,000 people worldwide.

In addition to its partnership with Hedera, Mondelēz International has initiated a collaboration with SKUx, a fintech and payments platform, to offer a digital payment option that enhances consumer offer experiences.

The venture represents the first real-world application of DLT in tracking the supply chain of consumer-packaged goods (CPG) and digital payment-based offers, setting a new standard for transparency and efficiency in the industry.

Hedera’s expanding ecosystem

In recent months, Hedera has announced several significant partnerships, including a collaboration with Hitachi America, Ltd. The alliance aims to bring Hitachi’s industrial solutions expertise into the Hedera ecosystem, promising to explore end-to-end supply chain and sustainability solutions on the DLT platform.

Hedera has also entered a $250 million partnership with the Saudi Ministry of Investment. This five-year agreement aims to catalyze the development of Web3 technologies and deep tech in Saudi Arabia by launching the DeepTech Venture Studio in Riyadh.

The initiative is expected to accelerate innovation across various sectors, including AI, blockchain, and other emerging technologies, reinforcing Saudi Arabia’s commitment to diversifying its economy and reducing its reliance on crude oil.

These collaborations will enhance Hedera’s position in the blockchain and DLT space and highlight the network’s capability to support wide-ranging applications across different industries.

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Filed under: Bitcoin - @ February 14, 2024 5:20 pm