The post XRP Jumps As Japan’s Rakuten Pay Integration Boosts Real-World Use appeared on BitcoinEthereumNews.com.

Japan’s biggest loyalty program may have just become one of crypto’s most unexpected entry points. A Rewards System Worth $23 Billion Opens Up Rakuten is sitting on more than 3 trillion loyalty points — valued at roughly $23 billion — and users can now convert those points into XRP. That single detail changes the nature of this integration. It is not just another tech company adding a crypto option. It is an existing, widely used rewards system being turned into a direct path into digital currency, no exchange account required. Reports confirmed the points-to-XRP conversion feature is part of the rollout inside the Rakuten Pay app and Rakuten Wallet. The announcement pushed XRP to $1.38, with the token’s market cap climbing above $84 billion. Trading volume came in at $2.4 billion over the past 24 hours, though that figure was down 25% from the prior period. IT’S OFFICIAL: XRP is LIVE for 44 million users on one of the largest wallets in Japan, Rakuten Wallet. Enabling users purchasing anything by using #XRP! pic.twitter.com/pOd9CNXpTe — JackTheRippler © (@RippleXrpie) April 15, 2026 44 Million Users, 5 Million Merchant Locations The scale of Rakuten’s network is what makes this stand out. Around 44 million users will be able to hold XRP in the Rakuten Wallet, buy it with loyalty points, and fund Rakuten Cash to spend in physical stores and online. That covers more than 5 million merchant locations across Japan. Users can also spot trade XRP directly inside the app. Rakuten had already added Bitcoin, Ether, and Bitcoin Cash in earlier phases. XRP now joins that group inside one of Japan’s largest consumer platforms — one that most of its users visit for shopping, not for investing. Ripple’s senior ecosystem growth manager Tatsuya Kohrogi called this one of the most significant milestones…

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Filed under: News - @ April 17, 2026 3:23 am